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Project:  DLP DEMONSTRATION CENTER
Plano, Texas 
Client:  Texas Instruments Incorporated
Dallas, Texas

Size: 10,300 SF of renovated space 
Cost: $1,600,000 
Date: 1998 Opening
Services: SD, DD, CD, CA

As the corporation’s "Window to the World", the Center serves as a multi-media showplace for TI’s Emmy award-winning DLP display and projection technology. Visitors and potential OEM clients experience a series of five presentation rooms linked together by public gathering areas.


The Center presents DLP technology in real-life settings, from home use to theaters and corporate board rooms. The sedate, interior surfaces provide a neutral backdrop which complements the dazzling digital technology. Marquees direct visitors to a series of presentation spaces operated by a skeletal team of TI staff and sponsors.

Because the Center was located in an existing 1980s office building, issues of fire separation and exiting from new assembly spaces precipitated re-engineering of existing mechanical, security, and fire safety systems. Extensive cataloguing and reinstallation of relocated equipment and fixtures from an existing Center added complexity to the phasing of the project. In order to expedite the construction timeframe, long-lead items were ordered and fast-track demolition took place before a contractor was hired. Design and construction were completed in eleven months. By integrating flexible display areas and accessible cabling, the Center’s versatility was ensured in the face of constantly evolving technology. An average of 250 visitors tour the Center weekly, fulfilling TI’s vision for direct two-way communication with consumers.

Since the client decided that no structural modifications would be made to the office space, stepped computer flooring was used to elevate seating in the Screening Room. Booziotis & Company Architects collaborated in the interior design of the presentation spaces.











Most wall surfaces are covered with fabric panels to absorb light and sound. Noise and vibration isolation were crucial elements, as the Center was surrounded by existing office space.










Photo Credits: Greg Hursley

 

 

 

 

 

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